Last year, with the support of USAID’s Economic Resilience Activity (USAID ERA), ShoTam created the VARTO project to motivate veterans and their families to start their own businesses. This year, the VARTO project made it to the shortlist of the international IAB MIXX Awards 2024 IAB Ukraine competition for the category “Best Use of Partner Content”.
The media campaign aimed to support veterans and their families while boosting the Ukrainian economy. The Ukrainian Veterans’ Fund, USAID ERA and partners shared around 50 stories about veteran owned businesses. Videos stats include:
- – 10,000,000+ views
- – 16,000,000+ reach
- – 100+ publications in regional media
- – 20 regional TV channels broadcast the ShoTam videos live
- – 5 months of video broadcasting on Intercity screens
Together we strengthen the Ukrainian economy!