How to promote a company, find new partners, and develop export activities – A brochure for relocated Enterprises was drafted
Since December 2022, the experts of NGO “Podillia Agency for Regional Development” with the support of USAID Economic Resilience Activity, have been implementing the project “Bridges of Economic Development. This project provides consultations to micro-, small, and medium-sized business entities relocated to Vinnytsia, Rivne, Ternopil, Khmenlyntskyi, and Cherkasy oblasts from regions heavily affected by warfare, namely from Donetsk, Zaporizhzhia, Luhansk, Kherson, Kharkiv, and Mykolaiv oblasts.
Relocated companies and entrepreneurs face a lot of challenges during and after the relocation process, so they require expert assistance in order to restart activities. Rebuilding lost supply chains is one of the most common problems for relocated companies, as well as development of business strategy and preparing documents for entering EU markets. Moreover, there are self-employed internally displaced persons, who also require consultation, support, and help. Thus, consulting services are in high demand.
Within the framework of the project, a call-center was created for consulting entrepreneurs and dealing with their inquiries. The call-center has received 305 calls from entrepreneurs and self-employed persons. The experts answered all calls and provided all the requested information.
To provide high quality consultations, the call-center recruited experts specialized in the following:
- Legal aid and accountancy;
- Restoration and expansion of sales and supply chains, national and international marketplaces;
- Consultation on fundraising and grant management;
- Personnel management and recruitment;
- Search and selection of venues for events;
- Advertisement, marketing, SMM.
Most of the inquiries concerned consultations on fundraising opportunities, advertisement, marketing SMM, restoration and expansion of sales and supply chains, market survey, search and selection of venues for events.
The project included training sessions “Quick start” dedicated to business management, new supply chains, and new integration approaches. 94 entrepreneurs attended these sessions. Also, a voucher program “Relocation: new opportunities” was launched for relocated business entities. This program includes consultation on certification, branding, market research and marketing development. Moreover, within the framework of this project the NGO representatives assist relocated Ukrainian entrepreneurs in arranging communication with European companies and business associations, and forest their cooperation via “business to business” meetings.
“We hope this information will help small business entities to recover completely and continue their activities during wartime”, Yuriy Voitsitskyi, Head of Project.
A brochure based on frequently asked questions and best solutions was created. More information about questions and cases is available on the website of NGO “Podillia Agency for Regional Development”: http://pard.org.ua/vidpovidi-na-zapitannya-yaki-chasto-vinikayut-u-biznesu.html